Verbero's gear and team customization options were talked about on the 2 Guys & A Goalie Podcast with host Dustin Nielson and co-hosts Joaquin Gage & Matt Kassian
Former National Hockey League players Joaquin Gage and Matt Kassian are years removed from their professional playing days but that didn’t stop them from asking about Verbero’s equipment line when Owner Andy Sutton joined the 2 Guys & A Goalie Podcast.
“The underlying theme for our company is we’re not going to have a million of one thing; we’re going to have the best of one thing until I find the next thing that’s better,” Sutton told the 2 Guys & A Goalie crew, which also features Host and TSN1260 Personality Dustin Nielson.
“One of the things that we’re doing is trying to effectively partner and or bring products to market that we can add different levels of customization,” Sutton continued. “We’ve decided to go out and sell team-direct; we’re not going to go through the retail model, which is the mainstay in the industry.
“We’re really focused on quality products. We want to make it simple for people and have this set pricing across the board.”
Gage, who got a 23-game cup of coffee in the NHL but spent the majority of his pro career in the American Hockey League and Europe, was eager to know about the goalie gear, specifically.
Verbero offers a long line of goalie equipment including pads, blockers, catchers, as well as shield protective gear – such as the Long Sleeve Verbero Shield Shirt which Washington Capitals Stanley Cup-winning net protector Braden Holtby uses.
“We’re working with companies like Kenesky on the pads side to make sure we can offer a truly custom goalie solution without adding a lot of costs,” Sutton said.
Kassian – a former Minnesota Wild forward – was more curious about the player gear Verbero is launching. Sutton quickly introduced him to the Mercury V350 Composite, which weighs 350 grams and is tabbed the lightest stick on the market and also features plenty of personalized options.
“We’ll be the only team that not only has eight team colors in stock for our stock sticks but we’re also doing programs with teams that order 12 or more where we’ll actually create you a custom graphic,” Sutton told.
“So, we basically have a Verbero branded stick that’ll say ‘Verbero’ across the shaft but in behind the logo, everything in behind there can be your art; polka dots or paisley, whatever it is.”
Sutton then informed the crew of the Mercury V900 Composite skate, a one-piece carbon fiber and heat mold-able wheel.
“It’s so beautiful, you almost don’t even want to put it on,” Sutton quipped. “I joke around that it’s the Bugatti of ice skates. It really is. It’s one-piece carbon fiber and it’s so light, you can’t believe it… And we’re at $295.00 retail. It’s at a ridiculously great price for a top-tier skate.”
While Sutton was quick to get the guys acquainted with the product that will be hitting the shelves in August, he also mentioned all the new technology and patents Verbero will be releasing in the future.
“We’re in final talks with a helmet company called KAV. They’re doing 3-D printed custom buckets and they have so much technology in these things, you guys can’t even believe.
“I brought in a couple of incredible product development guys right out the gates. We have a few IP (Intellectual Property) solutions for equipment and for a skate, in particular, that are going to be pretty ground-breaking. We’re going to start making one-off custom components for some of the top guys, like if you’re a shot blocker or you’re a fast guy that never blocks shots.”
One piece of equipment that will be released by Verbero is a new shin guard which Sutton developed while he was still in the NHL.
“It’ll be the first fully-ventilated shin guard system," he said. "Now you’ve got airflow and we’re going to bring in a base layer to coincide with this technology. Our plan is to make sure that athletes can perform better by giving them solutions that are a lot more advanced.
“We’re never really going to stop innovating.”