From 15 years in the NHL, and now working in the hockey industry for a decade, leading Verbero with an emphasis to do things differently! Verbero, lead by CEO Andy Sutton is on a mission to disrupt the industry. Not only to eliminate price gouging and increase accessibility, but also to offer premium products and unlimited custom options. The best apparel, the best gear and the best customer service in the spirit of true partnership.



After going undrafted, Andy Sutton signed with the San Jose Sharks as a free agent from Michigan Tech University and went on to have a 15 year NHL career for 7 different NHL teams.

After the Game

Verbero Take Over

After his playing career, Sutton worked for a number of years as President of a leading hockey brand. Always wanting to do things differently and realizing that things in hockey needed to shift, he stepped away and took over Verbero in December of 2019. The main focus being to bring premium technology and the best custom program to the market at an affordable price.

Verbero is different. Verbero is bold.

Move to Customization

Fully Custom

After the creation of strategic manufacturing partnerships and constant product testing to create top tier technology, Verbero began to shift its focus to customization. Verbero has a robust, in house graphic design department to ensure maximum creativity. No templates or limitations, instead Verbero offers our customers the ability to customize every feature!

From sticks and gloves to apparel, hats, bags and game wear, Verbero has you well covered!

Legends Never Die


Verbero partners with iconic athletes on things such as custom jerseys, gloves and sticks. Widely known as a company that specializes in customization, Verbero is the perfect partner to give any Icon their very own custom line. Our partnerships include athletes and groups such as Hayley Wickenheiser, Blake Bolden, Mike Commodore, Grant Fuhr, Mikyla Grant-Mentis, Missin Curfew, Brett Hull, Shoresy, The Danbury Trashers and Lanny McDonald.

Long term value

Team Partnerships

Making itself a one-stop shop for teams when it comes to premium equipment, game wear and apparel, Verbero also began focusing on deepening team partnerships and events. Sutton instills that the teams Verbero works with aren't customers, but rather "partners", part of the "Verbero family." In order to create value for Verbero's partners, Sutton created things like the "Replica Jersey Fundraiser Program" to assist with team fundraising.

Verbero has also instilled partner stick pricing on custom sticks and the Coach Care program. The focus is to give our team and association partners every opportunity to look incredible, access top tier goods and save money in the process.

Trusted and Innovative

strategic partnerships

Sticking true to our character and original pillars of offering premium custom gear at affordable prices, Verbero has continued its reach by partnering with other leading companies. Partners such as Sparx, Biosteel and BladeTech hockey perfectly align with the hockey community and offer access to premium blades, unmatched hydration and on demand skate sharpening at an affordable rate.